Strategic View: French real estate club deal platform Wally raises €1.7 million (plus €600K bank debt) from 50 Partners, Klub, INext, and private investors to democratize access to hospitality and para-hotel investments with no minimum ticket, targeting 7-15% annual returns over five-year horizons.
Full story: This is the future of club deals—Retail Participation at Scale. Wally, founded by real estate private equity veterans Maxime Parpex and Nathan Zappelli, has built a digital platform allowing individual investors to access institutional-quality real estate club deals previously reserved for family offices and HNWIs. The €1.7 million fundraise (supplemented by BPI France and CIC bank debt) will fuel team expansion and product development.
Wally’s model is elegant: source high-quality hospitality assets (hotels, para-hotels, co-living), structure them as club deals with quarterly distributions, and offer fractional ownership with no minimum investment. Since launch, the platform has attracted 6,000+ investors and 200+ wealth advisors, financing nearly €2 million in real estate. The average ticket size has increased 5x since July 2024, and fundraising cycles have compressed 10x—clear signals of product-market fit.
The strategic bet? Real Estate Disintermediation. Traditional club deals require €100K-€500K minimums, limiting access to ultra-wealthy individuals. Wally’s technology stack handles KYC, capital calls, asset management, and investor reporting digitally, dramatically reducing overhead. By targeting 7-15% gross returns from value-add hospitality assets, Wally offers retail investors exposure to an asset class with inflation hedging, income generation, and potential capital appreciation—all while maintaining full regulatory compliance.
For institutional co-investors (50 Partners, Klub, INext), this is an Origination Engine play. Wally generates deal flow and aggregates retail capital, while sophisticated investors can participate at scale or cherry-pick opportunities. The French market is particularly fertile: post-COVID tourism recovery, Paris 2024 Olympics tailwinds, and a cultural affinity for real estate investing. Expect Wally to expand beyond France into Belgium, Switzerland, and potentially UK markets by 2026, creating a pan-European retail club deal network.
Summary: Wally’s €1.7 million raise accelerates democratization of real estate club deals through digital platforms offering no-minimum investments in hospitality assets. This represents the convergence of proptech, wealth democratization, and institutional-quality underwriting, making previously exclusive opportunities accessible to mass affluent investors across Europe.
Source: Startup in Europe, Startups Magazine
